THE WILL AND JADA FAMILY FOUNDATION

The Opportunity  

Some of Hollywood’s most talented and dynamic artists and leaders have taken steps to address the diversity and inclusion gaps prevalent within the entertainment industry. Through strategic philanthropy and creative programming, the industry is implementing innovations that will lead to system-wide change.  To this effort, Jada Pinkett Smith launched the Careers in Entertainment Initiative to expose high school and college students to career opportunities in front of and behind the camera.

 

The Solutions  

Operations          

Comprehensive review of the organization’s infrastructure and related systems and designed legal, communications, digital and development teams to build sustainability and structure

 

Recruitment and management a team of professionals with leadership oversight for design, development and implementation of the Careers in Entertainment Initiative

 

Management distribution of WJSFF’s giving and support to community and national organizations in alignment with the core value and mission requirements

 

Strategic Partnerships

Development of strategic partnerships with a portfolio of local and national multi-sector organizations which resulted in both in-kind and cash resources for programmatic work

 

Brand Execution

Management of the WJSFF and CIE rebranding personalities

Management of PSA campaign, in collaboration with a key media entity, in order to communicate the mission and goals of the WJSFF’s work through the lens of storytelling to educate, enroll and empower the public, particularly young people  

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